Client Stories


When the Quarles & Brady Cabela's team recently presented before the company's leadership at its home offices, they were introduced as "friends of Cabela's," and that is very much the nature of the relationship our attorneys have forged with the world's foremost outfitter of hunting, fishing, and outdoor gear, working together over the past several years. As further proof of our mutual integration, when Quarles & Brady attorneys address Cabela's employees, we use "we" and "us," rather than "you" or "them." Our team has taken the time—and opportunity—to learn Cabela's business from the ground up, so that we might best serve the full range of their business needs. We visit frequently, and make ourselves available 24/7—just as any good friend would.

Whatever challenge or opportunity arises, we understand we are in it together. Quarles & Brady is pleased to serve Cabela's as a trusted business advisor on a wide range of activities, providing the sort of creative, top-level counsel on which our client can depend. Our team assists with corporate transactions, intellectual property matters, real estate acquisition and development, sweepstakes and promotions, and consumer-related issues—among a myriad of other matters where our depth and breadth of experience and insight can be of benefit. We as a firm have been thrilled to be able to parlay our vast collective legal knowledge into real-time results and victories for Cabela's.

The relationship between Quarles & Brady and Cabela's has been a good fit from the beginning: We share the same values and work ethic, and our dedication to our client mirrors Cabela's half-a-century-long commitment to its loyal customers. When your client is a world-renowned example of broad reach and client service, you better be prepared to give them your own best across many different practice areas, and Quarles & Brady is proud to be deemed worthy of Cabela's trust—yesterday, today, and tomorrow.

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