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Social Media, Online Marketing & False Advertising Hot Buttons

Webinar Only
Program Overview:

Quarles & Brady's Trade Secrets & Unfair Competition Team is pleased to host a webinar that will review the fundamentals of fair and truthful advertising, and how these rules apply to social media and online marketing. We'll discuss how to promote your company and its products via the internet, while avoiding pitfalls; what you can do, and what not to do.

  • Learn the requirements for substantiating advertising claims and the rules for disclaimers and disclosures.
  • Learn about the FTC's latest guidance on internet marketing, including social media endorsements, user generated content, and native advertising, plus recent cases and enforcement actions.
  • And Yelp! They said what?!? Learn what options are available to respond to online tweets, posts and rants: tools and tamers.

Who Should Attend? This webinar is designed for in-house counsel and other interested corporate executives. 

We will apply for 1.0 hour of continuing legal education credit in Florida, Illinois, Indiana, Virginia, and Wisconsin. We will issue a Certificate of Attendance to Arizona attendees as the State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement.

If you are member of another jurisdiction that does not honor CLE credit from AZ, FL, IL, IN, VA, or WI, we will be happy to provide the materials needed in order for you to apply for CLE credit. Please contact Donna Key, our CLE Coordinator, at donna.key@quarles.com.

Questions? Please contact Sheri Kotas at (414) 277-5402 or sheri.kotas@quarles.com.