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Phoenix Office
One Renaissance Square
Two North Central Avenue
Phoenix, Arizona 85004

(602) 229-5643
Fax: (602) 420-5168

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  Litigation & Dispute Resolution
  Franchise and Distribution
  Labor & Employment
  Health Law
  Health & Life Sciences
  Trade Secrets and Unfair Competition Litigation
  Antitrust, Trade Regulation & Franchising
  Class Action Defense

Jeffrey H. Wolf / Partner
Professional Experience
Jeff Wolf is a partner in Quarles & Brady's Commercial Litigation and Franchise and Distribution Industry Groups. His national litigation practice focuses on representing franchisors, manufacturers and marketers of products and services in a variety of matters. During his near 30 year career, Mr. Wolf has handled a significant number of franchise and dealer termination and non-renewal cases, as well as more complex disputes having a system-wide impact, including both franchisee and consumer class actions. He also has substantial experience litigating and arbitrating cases involving fraud, unpaid royalties and license fees, state and federal dealership laws, vicarious liability, encroachment, unfair competition and trademark infringement.

Mr. Wolf regularly appears in courts and arbitration proceedings throughout the United States. His clients include companies of all sizes, from startups and smaller franchise systems to the world’s most recognized franchisors.

In addition to franchise matters, Mr. Wolf regularly litigates and tries cases involving claims for breach of contract, as well as matters arising from partnership and shareholder, real estate, leasing, employment and software licensing disputes. He also represents several behavioral health care companies in general legal matters and serves as outside general counsel to several Phoenix-based behavioral health care providers.

Selected Representations 
  • Represented as lead national litigation counsel franchisor of massage services in matters involving franchisee and regional developer disputes, third party vicarious liability claims and consumer class action defense. 
  • Represented franchisor of massage services in dispute over terminated software development agreement in which the claimant sought over $50 million in damages. Obtained defense verdict after two week arbitration hearing. 
  • Represented major credit card issuer in defense of action for aiding and abetting fraud and conversion in which the plaintiff, a publicly-traded corporation, sought over $20 million in damages. Obtained dismissal of the plaintiff’s claims on a Rule 12(b)(6) motion to dismiss. 
  • Represented international ice cream franchisor in several termination-related franchisee disputes involving violations of quality assurance and systems standards and unpaid royalties. Obtained preliminary injunctions to enjoin franchisees from violating post-termination covenants and the Lanham Act. 
  • Represented major petroleum marketer in litigation matters involving termination-related claims asserted by franchise dealers under the Petroleum Marketing Practices Act. 
  • Represented fast food franchisor in dispute with former franchisee that abandoned its subleased restaurant premises. Obtained order of eviction against franchisee-sublessee and full recovery past due franchise royalties and rent and our client’s attorneys’ fees. 
  • Represented world’s largest guest lodging and real estate franchisor and its numerous subsidiaries (including Ramada, Days Inn, Super 8, Century 21, Coldwell Bank and ERA Realty) as southwest regional counsel in numerous litigation matters, including the enforcement of quality assurance and brand standards and a variety of termination-related disputes. 
  • Represented casual dining franchisor in cases involving ADA public access claims, FACTA claims, and franchisee disputes regarding the enforcement of quality assurance and brand standards and post-termination restrictive covenants. 
  • Represented employment staffing franchisor in a complex “mini-class action” arbitration proceeding involving more than 20 franchisees asserting claims in excess of $7 million. 
  • Represented hotel franchisor in litigation matter against a former franchisee arising from unfair competition and trademark infringement. Obtained temporary restraining order to prevent franchisee from prematurely terminating and converting to competing hotel brand. 
  • Represented international print shop franchisor in a lawsuit filed by a former franchisee in which claims of breach of contract and unfair trade practices were alleged. Obtained summary judgment on behalf of client on all claims. 
  • Represented international cookie franchisor in dispute involving health and safety violations and brand standards and unpaid royalties. Obtained preliminary injunction to enforce termination and enjoin franchisee from Lanham Act violations. 
  • Represented international real estate franchisor as lead national litigation counsel in numerous trademark infringement actions and franchisee disputes throughout the United States and abroad. 
  • Represented business sign franchisor in several related actions filed by former franchisee alleging fraudulent earnings claim, racketeering and breach of franchise agreement. Court granted summary judgment on all claims asserted by franchisee. 
  • Represented legal document preparation franchisor in termination-related dispute with multiple unit franchisee. Obtained permanent injunction enjoining franchisee from continuing to operate competing business. 
Education and Honors
  • Washington University in St. Louis School of Law (J.D., 1986)
  • University of Hartford (B.A., cum laude, 1982)
Bar Admissions
Arizona, 1987

Court Admissions
U.S. Court of Appeals, 9th Circuit
U.S. District Court, District of Arizona
U.S. District Court, District of Colorado

Professional Recognition
  • Best Lawyers in America® (2007-present: Franchise Law). 

  • Southwest Super Lawyers® (2007-2014: Franchise/Dealership Law); named among the Top 50 attorneys in Arizona in 2012 and 2013. 

  • Arizona’s Top Lawyers, AZ Business Magazine (2014: Commercial Litigation). 

  • The International Who’s Who of Franchise Lawyers by Who’s Who Legal (2011-2013). 

  • Arizona’s Finest Lawyers (2011). 

  • Who’s Who in Law, Phoenix Business Journal (2006). 

  • Franchise Times magazine "Legal Eagle" (each year from 2004 to 2014).

Professional and Civic Activities
  • Scottsdale Center for the Performing Arts (Member, Advisory Board). 

  • TERROS, Inc. (Board of Directors, 1998-2010). 

  • Maricopa County Bar Foundation (Board of Trustees, 2004-2006).

  • Jewish National Fund (Board of Directors, 2004-2006). 

  • Maricopa County Bar Association (Member). 

  • State Bar of Arizona (Member, Litigation and Labor and Employment Sections). 

  • American Bar Association (Member, Forum on Franchising). 

  • International Franchise Association (Member, Council of Franchise Suppliers).
Selected Presentations/Publications


  • “Continuing Your Business during Franchise Class Actions: What You Can, Cannot, Should and
    Should Not Do,” IFA’s 47th Annual Legal Symposium, May 5, 2014. 
  • “The Importance of Enforcing Post-Termination Rights in a Down Economy,” International Franchise Association’s 42nd Annual Legal Symposium, May 2010.
  • Co-presenter, Webinar, “Is Your Business Ready to Franchise,” February 18, 2010.
  • “Preparing and Winning Injunctions for Franchisees and Franchisors,” International Franchise Association’s 41st Annual Legal Symposium, May 2009.
  • “Rip-offs, Knockoffs and Passing Off,” IFA Business Solutions Roundtable, San Diego, California, February 2009.
  • “The A to Z of Employment Law in Arizona,” Council on Education in Management, Scottsdale, Arizona, October 2004. 
  • “The Road to Perdition: The Case Against Arbitration in Franchise Disputes, ABA Forum on Franchising,” 26th Annual Meeting, Hollywood, Florida, October 2003.
  • “Errors and Omissions Insurance for Franchisors,” International Franchise Association’s 36th Annual Legal Symposium, Washington, D.C., May 2003.


  • Author, “SCOTUS: The squeeze is on,” The Record Reporter, July 7, 2014.
  • Co-author, “Caught Between Scylla and Charybdis: Are Franchisors Still Stuck Between the Rock of Non-Uniformity and the Hard Place of Vicarious Liability?American Bar Association Franchise Law Journal, Fall 2013.
  • Featured, “Corporate Partner Spotlight,” Scottsdale Cultural Council Arts Impact Newsletter, August 27, 2013.
  • Featured, “Super Lawyer, Super Dad,” Arizona Jewish Life, August 2013.
  • Featured, “Dance Dad, Daughter on Pointe,” So Scottsdale!, June 2013.
  • Co-author, “Franchising (& Distribution) Currents,” ABA Franchise Journal, Volume 24, Number 1, Summer 2004.
  • Co-author, “Franchising from A (Arbitration) to T (Termination),” ABA Franchise Journal, Volume 22, Number 3, Winter 2003.
  • “The Impact of the Gramm-Leach-Bliley Act on Franchising: A New Breed of FTC Regulation?,” The Franchise Lawyer, ABA Forum on Franchising, Volume 5 Number 2, Fall 2001.
  • Author, “Litigating the ‘Monstrous Heresy’: Punitive Damage in Franchise Disputes,” American Bar Association Franchise Law Journal, Summer 2001.
  • Author, “The Changing Face of Franchise Disclosure,” The Franchise Handbook, Winter 2000.
  • Editorial Advisory Board, Franchise & Distribution Litigation Reporter, Thompson West Publishing, 2003-2008.
  • Topic and Articles Editor, American Bar Association Franchise Law Journal, 2002-2004.