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Phoenix Office
One Renaissance Square
Two North Central Avenue
Phoenix, Arizona 85004

(602) 229-5643
Fax: (602) 420-5168

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  Litigation & Dispute Resolution
  Franchise and Distribution
  Antitrust, Trade Regulation & Franchising
  Labor & Employment
  Health Law
  Health & Life Sciences
  Trade Secrets and Unfair Competition Litigation

Jeffrey H. Wolf / Partner
Professional Experience
Jeff Wolf is a partner in the Firm’s Commercial Litigation and Franchise and Distribution Industry Groups. His national practice focuses on representing franchisors, manufacturers and marketers of products and services. For the past 20 years of his career Mr. Wolf has frequently handled franchise termination matters, as well as more complex franchise cases involving issues affecting the entire franchise system. He has substantial experience handling cases involving, among other issues, termination, transfers, rights of first refusal, implied covenant of good faith and fair dealing, trade secrets, covenants against competition, trademark infringement, franchisee associations, and unfair competition.

In addition to franchise matters, Mr. Wolf regularly litigates and tries cases involving breach of contract, real estate, employment, product liability, and personal injury disputes. He also represents several behavioral health care companies in general legal matters and presently serves as outside general counsel to a Phoenix-based not-for-profit mental health care and substance abuse provider. 

Selected Representations

  • Defending national retail services franchisor in class action alleging violations of California wage and hour statutes.
  • Defending national retail services franchisor in dispute over terminated software development agreement in which the plaintiff is seeking $15 million in damages.
  • Represented major credit card issuer in defense of action for aiding and abetting fraud and conversion in which the plaintiff, a publicly-traded corporation, sought over $20 million in damages. Obtained dismissal of the plaintiff’s claims on a Rule 12(b)(6) motion to dismiss.
  • Defended international ice cream franchisor in national class action suit arising from claims under FACTA. Obtained dismissal of lawsuit prior to client filing its initial responsive pleading.
  • Represented international ice cream franchisor in several termination-related franchisee disputes involving violations of quality assurance and systems standards and unpaid royalties. Obtained preliminary injunctions to enjoin franchisees from violating post-termination covenants and the Lanham Act.
  • Represent major petroleum marketer in litigation matters involving termination-related claims asserted by franchise dealers under the Petroleum Marketing Practices Act.
  • Represented fast food franchisor in dispute with former franchisee that abandoned its subleased restaurant premises. Obtained order of eviction against franchisee-sublessee and full recovery past due franchise royalties and rent and our client’s attorneys’ fees.
  • Represented world’s largest guest lodging and real estate franchisor and its numerous subsidiaries (including Ramada, Days Inn, Super 8, Century 21, Coldwell Bank and ERA Realty) as southwest regional counsel in dozens of litigation matters arising from franchisee disputes, including enforcement of quality assurance and brand standards and termination-related disputes.
  • Represent family-style, casual dining franchisor in cases involving ADA public access claims, FACTA claims, and franchisee disputes regarding the enforcement of quality assurance and brand standards, unpaid royalties and the violation of post-termination restrictive covenants.
  • Represented employment staffing franchisor in a complex “mini-class action” arbitration proceeding involving more than 20 franchisees asserting claims in excess of $7 million.
  • Represented hotel franchisor in litigation matter against a former franchisee arising from unfair competition and trademark infringement. Obtained temporary restraining order to prevent franchisee from prematurely terminating and converting to competing hotel brand.
  • Represent retail membership-based franchisor of massage services as lead national litigation counsel in matters involving franchisee and regional developer disputes and third party vicarious liability claims.
  • Represented international print shop franchisor in a lawsuit filed by a former franchisee in which claims of breach of contract and unfair trade practices were alleged. Obtained summary judgment on behalf of client on all claims.  
  • Represented international cookie franchisor in dispute involving health and safety violations and brand standards and unpaid royalties. Obtained preliminary injunction to enforce termination and enjoin franchisee from Lanham Act violations.
  • Represent international real estate franchisor as lead national litigation counsel in numerous trademark infringement actions and franchisee disputes throughout the United States and abroad.
  • Defended business sign franchisor in several related actions filed by former franchisee alleging fraudulent earnings claim, racketeering and breach of franchise agreement. Court granted summary judgment on all claims asserted by franchisee.
  • Represented legal document preparation franchisor in termination-related dispute with multiple unit franchisee. Obtained a temporary restraining order, and then permanent injunction, enjoining franchisee from continuing to operate competing business utilizing our client’s trade secrets.
Education and Honors
  • Washington University in St. Louis School of Law (J.D., 1986)
  • University of Hartford (B.A., cum laude, 1982)
Bar Admissions
Arizona, 1987

Court Admissions
U.S. Court of Appeals, 9th Circuit
U.S. District Court, District of Arizona
U.S. District Court, District of Colorado

Professional Recognition
  • Listed in Arizona’s Top Lawyers list by AZ Business Magazine (2014: Commercial Litigation).

  • Named to The International Who’s Who of Franchise Lawyers by Who’s Who Legal (2011-2013).

  • Listed in The Best Lawyers in America® (2007-present: Franchise Law).

  • Selected for inclusion in the 2007-2014 editions of Southwest Super Lawyers® (Franchise/Dealership) and named among the Top 50 attorneys in Arizona. 

  • Selected as one of “Arizona’s Finest Lawyers,” (2011).

  • Listed in “Who’s Who in Law,” Phoenix Business Journal (2006).

  • Recognized by Franchise Times magazine as one of the top 100 franchise lawyers in the United States in its annual Legal Eagles listing (2004-2014).

Professional and Civic Activities
  • Scottsdale Center for the Performing Arts (Advisory Board).

  • Terros, Inc. (Board of Directors, 1998-2010).

  • Maricopa County Bar Foundation (Board of Trustees, 2004-2006).

  • Jewish National Fund (Board of Directors, 2004-2006).

  • Maricopa County Bar Association (Member).

  • State Bar of Arizona (Member, Litigation and Labor and Employment Sections).

  • American Bar Association (Member, Forum on Franchising).

  • International Franchise Association (Member, Council of Franchise Suppliers).
Selected Presentations/Publications


  • “Continuing Your Business during Franchise Class Actions: What You Can, Cannot, Should and
    Should Not Do,” IFA’s 47th Annual Legal Symposium, May 5, 2014. 
  • “The Importance of Enforcing Post-Termination Rights in a Down Economy,” International Franchise Association’s 42nd Annual Legal Symposium, May 2010.
  • Co-presenter, Webinar, “Is Your Business Ready to Franchise,” February 18, 2010.
  • “Preparing and Winning Injunctions for Franchisees and Franchisors,” International Franchise Association’s 41st Annual Legal Symposium, May 2009.
  • “Rip-offs, Knockoffs and Passing Off,” IFA Business Solutions Roundtable, San Diego, California, February 2009.
  • “The A to Z of Employment Law in Arizona,” Council on Education in Management, Scottsdale, Arizona, October 2004. 
  • “The Road to Perdition: The Case Against Arbitration in Franchise Disputes, ABA Forum on Franchising,” 26th Annual Meeting, Hollywood, Florida, October 2003.
  • “Errors and Omissions Insurance for Franchisors,” International Franchise Association’s 36th Annual Legal Symposium, Washington, D.C., May 2003.


  • Co-author, “Caught Between Scylla and Charybdis: Are Franchisors Still Stuck Between the Rock of Non-Uniformity and the Hard Place of Vicarious Liability?American Bar Association Franchise Law Journal, Fall 2013.
  • Featured, “Corporate Partner Spotlight,” Scottsdale Cultural Council Arts Impact Newsletter, August 27, 2013.
  • Featured, “Super Lawyer, Super Dad,” Arizona Jewish Life, August 2013.
  • Featured, “Dance Dad, Daughter on Pointe,” So Scottsdale!, June 2013.
  • Co-author, “Franchising (& Distribution) Currents,” ABA Franchise Journal, Volume 24, Number 1, Summer 2004.
  • Co-author, “Franchising from A (Arbitration) to T (Termination),” ABA Franchise Journal, Volume 22, Number 3, Winter 2003.
  • “The Impact of the Gramm-Leach-Bliley Act on Franchising: A New Breed of FTC Regulation?,” The Franchise Lawyer, ABA Forum on Franchising, Volume 5 Number 2, Fall 2001.
  • Author, “Litigating the ‘Monstrous Heresy’: Punitive Damage in Franchise Disputes,” American Bar Association Franchise Law Journal, Summer 2001.
  • Author, “The Changing Face of Franchise Disclosure,” The Franchise Handbook, Winter 2000.
  • Editorial Advisory Board, Franchise & Distribution Litigation Reporter, Thompson West Publishing, 2003-2008.
  • Topic and Articles Editor, American Bar Association Franchise Law Journal, 2002-2004.