Quarles & Brady has extensive experience representing companies in the protection of their industrial designs. Because of the importance of design rights, the firm has a dedicated group of professionals with experience in handling such issues both domestically and outside of the United States.
Our design rights team understands the importance of industrial designs to a full spectrum of industries. Whether you work in a fast changing industry such as telecommunications or consumer products with short product life cycles, or a more established industry with long product life cycles that require servicing and maintenance, our design rights team has assisted similar clients in developing a global IP portfolio strategy. Our design rights team also understands that each industry provides both unique challenges and opportunities and crafts an individual plan to provide the appropriate level of protection both in the U.S. and overseas. Such a plan will take into account the benefits of partial product claiming, the timing associated with issuance of any design right, and the particular nuances to local laws in other countries that are of strategic importance to your company in securing design rights.
Our design rights team also understands the importance of clearing new products to avoid infringement and assists clients in reviewing their competitors' design rights to avoid infringement issues globally prior to any product launch. Further, when our client's business is threatened with an encroachment upon their protected design rights, we have successfully assisted them in the enforcement of those rights in pre-litigation support activities and in trial.
It is also our belief that design rights do not exist in a vacuum, and that any effective design rights strategy for our clients is bolstered by aligning it with a company's trademark, trade dress, and copyright strategy. A holistic approach in securing and protecting your IP will realize enormous gains for your company, which include streamlining the process to create efficiencies in procuring your IP, cost savings for your company, and the creation of an overarching IP strategy to effectively protect your IP.