Product Liability


The Product Liability, Toxic Tort and Personal Injury Litigation Team at Quarles & Brady believes that product liability lawsuits are not simply a cost of doing business. We work closely with our clients to identify and rectify potential liabilities, minimizing the likelihood of legal action. However, when lawsuits do arise, we respond aggressively and effectively, tapping into our experience, knowledge, resources, and proven methodology to achieve positive results.

Our Product Liability, Toxic Tort and Personal Injury Litigation attorneys can assist you with any of the following:

  • National Counsel—monitoring.
  • Recalls.
  • Warnings/Instructions.
  • Warranty Advice.
  • Working with Agencies (e.g., Consumer Product Safety Commission).
  • Risk Avoidance, Risk Management, Preventive Advice.
  • Product Safety Audits.
  • Disaster Response / Public Relations.
  • OSHA Compliance.
  • ADR.
  • Lobbying.
  • Lemon Laws.

National Resources
As product liability cases become increasingly complex and regularly cross jurisdictions, borders, and areas of expertise, clients need attorneys with proven, national case management experience. With the firm’s resources and more than 400 attorneys practicing from offices in Arizona, Florida, Illinois, and Wisconsin, we are able to provide quality, full-service legal counsel without resorting to third-party attorneys for support in highly specific and sometimes arcane areas of law.

Knowledgeable Staff
Our legal assistants are some of the most experienced in the field. Carefully selected and well-trained, they have a broad range of scientific, technical, information management, and communications experience, which they regularly bring to bear on the development, presentation, and management of cases in a manner that effectively reduces and controls costs.

We take full advantage of available technology to manage the vast amount of information that is an essential component of an effective defense. We use a range of electronic databases, information and legal libraries, and document tracking and docketing systems. We have developed numerous templates, standard processes, and analytical tools and apply the lessons learned from past cases to the challenges of new lawsuits.

Subject-Matter Expertise
We help clients work with outside consultants, including risk management professionals and consultants with expertise in ergonomics, product design, hazardous materials and processes, and environmental issues and warning development, drawing on their knowledge and expertise to conduct product audits and develop proactive solutions.

Smart, Effective Staffing
We assign attorneys to client cases based on their knowledge of the industry, their jurisdiction, and the issues at hand. Many of our team members have specific, significant experience with certain types of case, product, and technology. What’s more, our attorneys almost always remain on the case for its duration, ensuring continuity of representation and knowledge rarely seen in other firms.