Be careful marketing doesn’t also drive one of your company’s biggest risks: Online privacy litigation
Inside Counsel 09/10/14 Deanna Conn
Following is an excerpt:
Any time your company collects data, including combining data obtained from third parties, those practices should be clearly disclosed. The Federal Trade Commission (FTC) has taken an increasingly aggressive enforcement stance against companies that fail to clearly disclose the scope of their data collection and use practices. FTC privacy litigation can be divided into two general areas of prosecution: deception and unfairness.