“SCOTUS: The squeeze is on”
The Record Reporter 07/07/14 Jeffrey H. Wolf
Following is an excerpt:
In the ever-increasing world of competition for the almighty retail dollar, what if a product manufacturer mislabels its products in a manner that is viewed as misleading or deceptive? Historically, a manufacturer or marketer crossing that line could only be subjected to an enforcement action by the Food and Drug Administration, which could expose the company to civil liability under the Federal Lanham Act, 15 U.S.C. § 1125, among other claims.