Trademark Litigation

Success Stories

Quarles Protects SMART BALANCE trademark from Heinz Opposition

When our client, GFA Brands, wanted to expand use of its SMART BALANCE trademark to include frozen entrees, H.J. Heinz Co., which makes Weight Watchers "SMART ONES" frozen meals, opposed GFA Brands' registrations. After a full trial and oral arguments before the Trademark Trial and Appeal Board, the Board agreed with arguments presented by Quarles and held that the trademarks were not confusingly similar and dismissed the opposition. This decision is a decisive win for our client and allows them to register the SMART BALANCE trademark in its expanded product offering into frozen entrees.

Protecting Client Trademarks on the Internet

When a nationally known non-profit organization discovered that third parties were using its trademarks in domain names for monetary gain, Quarles & Brady intellectual property litigators successfully represented the organization in numerous domain name matters. The organization was able to stop the misuse of its trademarks and prevailed in several Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings before the World Intellectual Property Organization. These successful domain takedowns helped to maintain the trustworthy reputation of the organization and to prevent bad actors from profiting off our client's intellectual property rights.