Trademarks & Copyrights


The trademark attorneys at Quarles & Brady help clients compete in the global marketplace by protecting their brands and helping to keep competitors at bay. We assist our clients through brand counseling as well as licensing. With the most up-to-date software tools available and an international network of affiliated attorneys, we work to protect brands around the world.

Our team serves large and midsize national and multinational consumer product companies. We also work with a wide range of other brand owners, from manufacturers and service providers to marketers and publishers. Whether you require guidance in establishing proper trademark use, negotiating licensing opportunities, clearing advertising, ensuring regulatory compliance for your loyalty programs, or litigating infringement actions, we have the expertise.

We understand that your brand represents who you are and where you want to go. At Quarles & Brady, we work to help your brand get you there.


Quarles & Brady copyright attorneys understand the importance of protecting original works of authorship. Our goal is to develop and execute copyright protection and enforcement strategies for our clients’ works. We help clients obtain and protect their rights against the unauthorized use of their creative works. 

Within our intellectual property practice, we work with diverse clients, including publishers, authors, illustrators, entertainers, film distributors, electronics manufacturers, equipment manufacturers, software and hardware companies, healthcare organizations, radio stations, retailers, and universities. 

Our attorneys regularly advise and counsel our clients on the advantages of copyright protection and registration, and provide direction toward protecting drawings and paintings, sculptures, images, videos, website content, computer programs, books, articles and music, and many other original works of authorship.

Quarles & Brady's copyright team has significant experience in virtually all areas of copyright law, including:

  • Registration 
  • Licensing
  • Due diligence and valuation in connection with M&A activities
  • Enforcement, such as
    • Sending and responding to cease-and-desist letters
    • Litigation, plaintiff's side and defense side in both traditional and electronic formats
    • Counseling on foreign infringement matters
    • Sending Digital Millennium Copyright Act (DMCA) notice-and-take-down notices to Internet Service Providers
  • Strategic counseling, such as
    • Ownership of content on websites and in social media, broadcast media and print media
    • Copyright eligibility
    • Works potentially in the public domain
    • Freedom to use analyses
    • Infringement avoidance
    • Fair use
  • Negotiating 
    • Publishing Agreements
    • Ghost Writing agreements 
    • Contributor agreements
    • Distribution agreements
    • Work-for-hire agreements
    • Software code agreements

Clients rely on Quarles & Brady copyright attorneys to provide counsel with a focused business perspective to help maximize the value of their assets and in turn achieve their business and marketing goals.