News & Resources


Franchising Workshop Series: Leveraging and Protecting Your Franchise Brand with the Right Marketing Mix

, Matthew Jonas, TopFire Media
Omni Scottsdale Resort & Spa at Montelucia

Castillo Lucena
4949 East Lincoln Drive, Scottsdale, AZ 85253

Registration/Breakfast: 8:00 a.m. – 8:30 a.m.

Program: 8:30 a.m. – 10:00 a.m.

Leveraging and Protecting Your Franchise Brand with the Right Marketing Mix

We invite you to join Quarles & Brady for the second of three complimentary workshops on franchising topics. Creating a successful franchise brand requires the right combination of traditional and online marketing efforts; franchise development to attract the best franchisees; and properly selected and registered trademarks, trade names and logos. Heather Buchta of Quarles & Brady and Matthew Jonas of TopFire Media will discuss ways to protect, leverage and market your franchise brand.

Topics will include:

  • Steps to successfully trademark a name and logo.
  • Ways to protect your brand.
  • Effective marketing strategies to maximize franchise recruiting and to attract customers.
  • What the various types of online marketing are and how to use them.
  • What brand messaging is.
  • How to leverage public relations efforts.
  • What types of data privacy issues franchisors face.

RSVP by Monday, April 6, 2015


Thursday, May 21, 2015 – The Most Common Franchising Pitfalls That Lead to Litigation

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