12/21/15 – Article

Gregory T. Everts

"Navigating the FTC’s Endorsement Rules"InsideCounselBy Gregory T. EvertsConsumer, celebrity, and expert endorsements can be an effective way to market your company’s products and services. But these endorsements are subject to the Federal Trade Commission’s (FTC) Endorsement Guides. The FTC Guides, which apply to both traditional and internet/social... Read More