Finding Allies In The Fight Against Counterfeits
Law360 05/13/19 Lori Meddings and Li Zhu
Following is an excerpt:
In the world of anti-counterfeiting and brand protection work, it is a frustrating but true reality that the more knowledge and tools we acquire, the more infringers we uncover. Yet businesses do not have unlimited resources and manpower, and that is where strategy comes into play.
Finding creative ways to stretch constrained budgets is a key focus. Developing alliances in the industry can be a smart and efficient way to tackle this challenge. Collaborative efforts can reduce the costs of investigating counterfeits and infringers, enhance the impact of enforcement actions, alleviate risks of local protectionism, and achieve long-lasting deterrence on the market.