Li Zhu, Associate


Li Zhu is a member of the firm's Intellectual Property Practice Group, specialized in developing strategies for registration, enforcement, and litigation of trademarks and copyrights, with a focus in China.

She started practicing intellectual property law in China in 2005 and her practice has been focused on anti-counterfeiting, brand protection, and IP portfolio management. Li was an in-house counsel for a multinational company and later joined the Beijing office of a large international law firm representing interests of a wide range of industries and clients.

Some of Li's recent work includes: provided strategies related to a series of complex trademark squatting, infringement and unfair competition matters involving a U.S. company manufacturing and doing business in China, which allowed the company to secure a rare re-trial opportunity before China's Supreme Court; advised on registration and enforcement of color combination marks for a heavy machinery equipment company in various jurisdictions, including China, Europe, Argentina and Columbia; and conducted audits of trademark portfolio for a number of OEM companies and developed defensive strategies against harassment by bad faith trademark squatters in China.

Legal Services

Education and Honors

  • Stanford Law School (LL.M., 2016)
    • Law, Science and Technology
  • University of Groningen (LL.M., 2004)
    • International Economics and Business Law
  • National University of Defense Technology (Bachelor of Law (J.D. Equivalent), 2003)

Bar Admissions

  • New York
  • Wisconsin
  • District of Columbia
  • China (Inactive)


  • Mandarin Chinese
  • French