Li Zhu, Partner


Li Zhu is an intellectual property (IP) attorney who protects companies from IP theft and empowers IP owners via providing strategic counseling on the protection and enforcement of trademark, copyright, design, trade secret, and IP-related issues in supply chain management, especially in China.

Li was trained in China, Europe, and the U.S. with 15 years of China practice experience and 5 years of U.S. practice experience. She offers first-hand experience in anti-counterfeiting, brand protection, and IP portfolio management in the U.S. and China for various industries. Because Li worked as in-house counsel for a Western company in China for nearly four years, she appreciates the challenges in-house legal teams face to balance IP protection and business interests, especially in managing supply chain and business partner relationships. She provides insights into the Eastern culture and business practice and is an expert in navigating complex legal issues involving stakeholders with different goals and interests.

Some of Li's recent work include: developing anti-counterfeiting strategies for a U.S. semi-conductor company and facilitating criminal investigation of infringers in China; auditing IP portfolio for a U.S. sports equipment company and proposing a multiple-phase action plan to enhance brand protection worldwide; providing strategies related to a series of complex trademark squatting, infringement and unfair competition matters involving a U.S. company manufacturing and doing business in China, which allowed the company to secure a rare re-trial opportunity before China's Supreme Court; advising one of the largest gaming companies on trademark prosecution, copyright and brand protection, and licensing, as well as guiding the client through legal issues related to the metaverse, virtual goods and services, and NFTs; advising on registration and enforcement of color combination marks for a heavy machinery equipment company in various jurisdictions, including China, Europe, Argentina and Columbia; and being seconded to one of the largest consumer product companies in the U.S. and managed a portfolio of hundreds of marks in China.

Admitted in New York, Wisconsin and District of Columbia.

Legal Services

Education and Honors

  • Stanford Law School (LL.M., 2016)
    • Law, Science and Technology
  • University of Groningen (LL.M., 2004)
    • International Economics and Business Law
  • National University of Defense Technology (Bachelor of Law (J.D. Equivalent), 2003)

Bar Admissions

  • New York
  • Wisconsin
  • District of Columbia
  • China (Inactive)


  • Mandarin Chinese
  • French
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