Li Zhu, Associate


Li Zhu is a member of the firm's Intellectual Property Practice Group, specialized in developing strategies for registration, enforcement, and litigation of trademarks and copyrights, with a focus in China.

She started practicing intellectual property law in China in 2005 and her practice has been focused on anti-counterfeiting, brand protection, and IP portfolio management. Li was an in-house counsel for a multinational company and later joined the Beijing office of a large international law firm representing interests of a wide range of industries and clients.

Some of Li's recent work includes: provided strategies related to a series of complex trademark squatting, infringement and unfair competition matters involving a U.S. company manufacturing and doing business in China, which allowed the company to secure a rare re-trial opportunity before China's Supreme Court; advised on registration and enforcement of color combination marks for a heavy machinery equipment company in various jurisdictions, including China, Europe, Argentina and Columbia; and conducted audits of trademark portfolio for a number of OEM companies and developed defensive strategies against harassment by bad faith trademark squatters in China.

Admitted in New York, Wisconsin and District of Columbia.

Legal Services

Education and Honors

  • Stanford Law School (LL.M., 2016)
    • Law, Science and Technology
  • University of Groningen (LL.M., 2004)
    • International Economics and Business Law
  • National University of Defense Technology (Bachelor of Law (J.D. Equivalent), 2003)

Bar Admissions

  • New York
  • Wisconsin
  • District of Columbia
  • China (Inactive)


  • Mandarin Chinese
  • French