Linda C. Emery, Partner

Internet, New Media and Social Media Law Marketing, Advertising and Contests

  • Joint marketing: Negotiate joint marketing and co-branding agreements, including co-branded internet contests.
  • Contests and Sweepstakes: Develop consumer sweepstakes and contests for the internet, coupon programs, gift cards and traditional marketing campaigns.
  • Advertising Review: Review advertising and marketing materials for compliance with federal and state consumer protection laws. Advise traditional and new media marketing teams on how to avoid claims of unfair trade practices. Provide advice regarding advertising traffic and placement issues as well as advertising production agreements. Assist in compliance with do-not-call and do-not-fax issues. Advice regarding metatags and search engines.
  • Social Media: Provide risk management advice regarding use of social media sites for marketing.
  • Sponsorship Agreements: Negotiate sports sponsorship agreements with professional basketball and baseball teams.
  • Branding: Responsible for handling copyright and trademark issues and managing several international trademark portfolios.