Lori S. Meddings, Partner


Lori Meddings is a partner in the firm's Intellectual Property Practice Group. Lori’s general approach in the protection and enforcement of trademarks and copyrights is to first determine the company’s business goals and opportunities and then develop a strategy to maximize the value of the company’s brands. Clients appreciate Lori’s focused approach to intellectual property management, and the efficiencies that result, as well as her dedication to client service.

Clients seek Lori’s experience in handling opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) where she has represented clients in numerous fully briefed cases resulting in final decisions. Lori has also been successful in registering and enforcing client trade dress, in particular color trade dress, in the U.S. and other jurisdictions. Trademark registration rights for product color, packaging, and design are a valuable tool in the IP arsenal available to clients, and allow clients to record the registration with customs agencies, and have greater success with enforcement.

Many of Lori’s clients have a global presence and require advice and protection from Lori, who has an international roster of clients in Australia, Canada, Germany, Italy, Korea, and the United Kingdom. Lori has recently found a focal point in fighting counterfeit goods, especially in China, handling matters surrounding products that are produced and sold in China, as well as products sold worldwide. Clients have looked to Lori for advice as they seek to seize counterfeit offerings on China’s largest retailer and e-commerce sites and at trade shows. Lori works closely with Chinese counsel to devise strategies to fight and prevent counterfeit activity.

In addition to being geographically diverse, Lori’s clients represent a variety of industries, ranging from consumer product categories (including toys, bicycles and clothing) to industrial and commercial products (including construction equipment, software in the insurance and financial industries, and bearings) and a wide variety of services. Lori counsels clients on the myriad trademark, copyright, and advertising needs that arise.

Legal Services

Education and Honors

  • Marquette University Law School (J.D., 2001)
  • University of Wisconsin - Madison (B.A., 1996)

Bar Admissions

  • Wisconsin

Court Admissions

  • U.S. District Court, Eastern District of Wisconsin
  • U.S. District Court, Western District of Wisconsin

Professional and Civic Activities

  • Wisconsin Intellectual Property Law Association (Member)
  • International Trademark Association (INTA) (Member)
  • International Trademark Association (INTA) Non-Traditional Marks Committee (Sub-Group Chair)
  • American Bar Association (Member)
  • Dane County Rape Crisis Center (Board Chair)

Professional Recognition

  • Named in the "2016 Leaders in the Law" by the Wisconsin Law Journal