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James Wu Quoted in Boston Magazine

Boston Magazine

Boston Magazine quoted James Wu in its article regarding a legal case in which an insurance company used an employee's cancer story in a marketing campaign without her consent. Read the full article to learn about the precautions companies should take before sharing employees' public information.

Below is an excerpt:

“A good marketer will tell you that a good story is key in engendering the sort of emotional connection a company wants with a marketing campaign,” he notes. “But I tell clients, ‘Don’t share anything about your employees unless you get written consent from them. And before posting, give that employee a chance to look at what and how you are sharing and sign off on it.’”