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Lori S. Meddings featured in article “Biggest Productivity Hurdles for Luxury Brand Managers (and How to Overcome Them)”

MerlinOne

Below is an excerpt:

“One of the biggest productivity hurdles faced by luxury brands is counterfeiting. The luxury goods counterfeiting industry is enormous, and is a huge bottom line killer, liability red flag and reputational risk. Brand owners invest significant amounts in counterfeit enforcement, many employing full-time staff in-house or engaging outside counsel to monitor online selling platforms across multiple jurisdictions, and conduct investigations, raids, litigation and other forms of escalated enforcement against larger targets.”

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