Heather L. Buchta and Joel E. Tragesser quoted in article "Restricted: Coming to a Jurisdiction Near You"

Below is an excerpt:

Hilary Wucherer, partner at Quarles & Brady, comments: “With the internet, the ease of digital distribution necessarily comes with it risks for content owners that they will need to continue to try and mitigate. That said, copyright owners necessarily still have the right to place different restrictions on content as they see fit, especially since different markets may present different opportunities for growth and profit.”

Joel Tragesser, also partner at Quarles & Brady, adds: “Infringers will always seek ways to further their activities—the question is that by making that activity as costly and difficult as possible, the copyright owner can at least restrict the number of potential infringers.”

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Heather Buchta, partner at Quarles & Brady, says the EU proposal, which would only apply to paid subscription services and those that have verification mechanisms in place, could be welcomed by copyright owners because it “increases the ease with which content can be distributed cross-border, as long as it does not cut into their revenue”.

Originally published in IPPro the Internet, March 1, 2016