Steven V. Hunter quoted in article "Welcome To The Club: Advice From Old To New Partners"
Below is an excerpt:
1. Be Willing to Evolve: 'You must be willing to surrender who you are to become who you want to be.' The technical skills you learned as an apprentice are useless unless you can connect with clients who are willing to purchase them.
2. Understand Your Business: You must understand what you're selling, why people purchase it from you (rather than your competitors) and how much it costs to offer the service you're selling.
3. You Can Do This: Every partner you admire found a way to succeed in the face of the very same challenge.