Web Analytics

"Ostrich, Tiger, or Gazelle: Which Approach Should a Manufacturer Take in Monitoring and Responding to Online Content?"


Below is an excerpt:

An emerging issue for product manufacturers, distributors, and

retailers is what to do about the plethora of information about

their products and brands available online.

Consumers and users are now posting about their every emotion, experience, and thought, which often involves Tweets, complaints on blogs, videos of their experiences with products, and other communications about a product’s performance, alleged defects, or unforeseen uses of the product.



Related Capabilities

Follow Quarles

Subscribe Media Contact
Back to Main Content

We use cookies to provide you with the best user experience on our website and to analyze statistics related to our website. To understand more about how we use cookies, or for instructions to change your preference and browser settings, please see our Privacy Notice. Please note that if you choose to reject cookies, doing so may impair some of our website's functionality.