"Strategies for Responding to Internet Gripe Sites"


Below is an excerpt:

To the chagrin of many companies, Internet gripe sites are becoming a weapon of choice for disgruntled employees, displeased customers, or devious competitors. Anyone with an ax to grind or opinions to air can now cheaply have their voice heard while being emboldened by the anonymity Internet posting provides. Responding to defamatory online content, whether through online reviews, website comments, or dedicated gripe sites, can be challenging.

Originally published by Association of Corporate Counsel, Wisconsin chapter, April 11, 2016

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