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About Jimmie

Savvy guidance across varied types of litigation

Jimmie Pursell represents clients in commercial litigation, intellectual property (IP) litigation and other business-related disputes. He is particularly experienced in dealing with complex class action lawsuits, business litigation and business bankruptcy litigation, trade secret, noncompetition and nonsolicitation disputes, and real estate and construction litigation. Jimmie also regularly:

  • Advises on noncompete and nonsolicitation disputes in the health care field.
  • Prosecutes and defends temporary restraining order and preliminary injunction applications in connection with trade secret and confidentiality cases.

Jimmie takes a practical and pragmatic approach to business disputes and litigation, tailoring creative strategies to the client’s specific needs, goals and interests. At the same time, he believes in giving clients a candid assessment of their case and a realistic view of what is achievable in litigation so the client can make more informed decisions about litigating (or settling) cases. Jimmie advocates for his clients in a strong but professional manner, driven by his belief that civility achieves more favorable results than acrimony.

Experience in Action

  • Assists clients with employee and business separations.
  • Represents clients in both state and federal court litigation, including formulating litigation strategies, litigation team management, drafting briefs and handling discovery, court appearances and working with experts.
  • Represents businesses in corporate and commercial disputes, including contract disputes, shareholder and LLC member disputes, commercial torts, restrictive covenants and commercial landlord-tenant disputes.
  • Counsels clients on IP, trade secret and restrictive covenant issues, both in defense and enforcement.
  • Defends retail sales and financing companies involving FCRA, FDCPA, TILA and state law claims.
  • Represents clients in internet defamation matters, including identifying anonymous posters to the extent possible.

Successes

  • Obtained summary judgment in favor of national equipment rental company against unfair competition and misappropriation of confidential information claims brought by direct competitor.
  • Represented defendant major oil company in a misappropriation of trade secret action; case dismissed for lack of prosecution after obtaining early ruling defeating trade secret claim.
  • Defeated application for preliminary injunction brought against medical practice group for alleged breach of restrictive covenants.
  • Represented plaintiff in patent infringement action involving water regulation device.
  • Obtained summary judgment in favor of commercial landlord in claim for alleged wrongful eviction.
  • Set aside seven-figure default judgment against business client and successfully litigated the appeal, resulting in a published Court of Appeals decision on Arizona Rules of Civil Procedure.
  • Resolved a dispute over several patents involving website operations.
  • Resolved an international dispute between universities over a collection of patents involving CRISPR technology.
  • Represented patent holder in infringement case involving microscope systems.

Professional & Civic Activities

  • American Bar Association
  • Maricopa County Bar Association
  • State Bar of Arizona Intellectual Property Executive Council, member at large (2018-present)
  • State Bar of Arizona Council on Professionalism, faculty (2010)

News & Insights

  • State Bar of Arizona Intellectual Property Section
  • “TC Heartland v. Kraft Food Group”
    Law Firm Alliance – Intellectual Property Community
  • “Cybersecurity: Minimizing Risk and Responding to Breaches”
    Lucid Agency + Google 2015 Digital Summit
  • “Trademark Litigation Practice Tips”
    CLE in the Gardens: Cultivating Best Practices in Intellectual Property Law, State Bar of Arizona
  • “Cybersecurity: Minimizing Risk and Responding to Breaches”
    Jennings Strouss and the Arizona Chamber of Commerce and Industry Seminar
  • “Business, Social Media and the First Amendment”
    InBusiness Magazine

Education

Bar Admissions

Court Admissions

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