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About Jimmie

Savvy guidance across varied types of litigation

Jimmie Pursell represents clients in commercial litigation, intellectual property litigation and other business-related disputes. He is particularly experienced in dealing with complex class action lawsuits, business litigation and business bankruptcy litigation, trade secret, noncompetition and non-solicitation disputes, and real estate and construction litigation. Jimmie also regularly:

  • Advises on non-compete and non-solicitation disputes in the health care field.
  • Prosecutes and defends temporary restraining order and preliminary injunction applications in connection with trade secret and confidentiality cases.

Jimmie takes a practical and pragmatic approach to business disputes and litigation, tailoring creative strategies to the client’s specific needs, goals and interests. At the same time, he believes in giving clients a candid assessment of their case and a realistic view of what is achievable in litigation so the client can make more informed decisions about litigating (or settling) cases. Jimmie advocates for his clients in a strong, but professional, manner driven by his belief that civility achieves more favorable results than acrimony.

Experience in Action

  • Assists clients with employee and business separations.
  • Represents clients in both state and federal court litigation, including formulating litigation strategies, litigation team management, drafting briefs and handling discovery, court appearances and working with experts.
  • Represents businesses in corporate and commercial disputes, including contract disputes, shareholder and LLC member disputes, commercial torts, restrictive covenants and commercial landlord-tenant disputes.
  • Counsels clients on IP, trade secret and restrictive covenant issues, both in defense and enforcement.
  • Defends retail sales and financing companies involving FCRA, FDCPA, TILA and state law claims.
  • Represents clients in internet defamation matters, including identifying anonymous posters to the extent possible.


  • Obtained summary judgment in favor of national equipment rental company against unfair competition and misappropriation of confidential information claims brought by direct competitor.
  • Represented defendant major oil company in a misappropriation of trade secret action; case dismissed for lack of prosecution after obtaining early ruling defeating trade secret claim.
  • Defeated application for preliminary injunction brought against medical practice group for alleged breach of restrictive covenants.
  • Represented plaintiff in patent infringement action involving water regulation device.
  • Obtained summary judgment in favor of commercial landlord in claim for alleged wrongful eviction.
  • Set aside seven-figure default judgment against business client and successfully litigated the appeal, resulting in a published Court of Appeals decision on Arizona Rules of Civil Procedure.
  • Resolved a dispute over several patents involving website operations.
  • Resolved an international dispute between universities over a collection of patents involving CRISPR technology.
  • Represented patent holder in infringement case involving microscope systems.

Professional & Civic Activities

  • American Bar Association
  • Maricopa County Bar Association (MCBA)
  • State Bar of Arizona Intellectual Property Executive Council, member at Large (2018-present)
  • State Bar of Arizona Council on Professionalism, faculty (2010)

News & Insights

  • State Bar of Arizona Intellectual Property Section
  • “TC Heartland v. Kraft Food Group”
    Law Firm Alliance – Intellectual Property Community
  • “Cybersecurity: Minimizing Risk and Responding to Breaches”
    Lucid Agency + Google 2015 Digital Summit
  • “Trademark Litigation Practice Tips”
    CLE in the Gardens: Cultivating Best Practices in Intellectual Property Law, State Bar of Arizona
  • “Cybersecurity: Minimizing Risk and Responding to Breaches”
    Jennings Strouss and the Arizona Chamber of Commerce and Industry Seminar
  • “Business, Social Media and the First Amendment”
    InBusiness Magazine


Bar Admissions

Court Admissions

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