News & Resources

Publications & Media

“Ostrich, Tiger, or Gazelle: Which Approach Should a Manufacturer Take in Monitoring and Responding to Online Content?”

In-House Defense Quarterly Joshua B. Fleming

Below is an excerpt:

An emerging issue for product manufacturers, distributors, and

retailers is what to do about the plethora of information about

their products and brands available online.

Consumers and users are now posting about their every emotion, experience, and thought, which often involves Tweets, complaints on blogs, videos of their experiences with products, and other communications about a product’s performance, alleged defects, or unforeseen uses of the product.

Resources

Payment Portal

You are leaving the Quarles & Brady website and being directed to the bill presentment and paying service offered by a third party provider. If you do not wish to continue to the site, click Close or use the Back button on your web browser to return the Quarles & Brady website.