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Protecting the Productâ„¢: Software

Protecting the Product James J. Aquilina, Justin D. DeAngelis

Hands using mobile payments, Digital marketing, Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept

This is the first article in a planned series that will analyze available design protection strategies for various categories of products.

Now that the era of work-from-anywhere and software-for-any-service has fully arrived, obtaining proper legal protection for software is paramount for many companies. However, due to an expansive interpretation by courts of the “abstract idea” exception to utility patent eligibility in recent years, protection for software-based systems and methods via utility patents has been made difficult. Accordingly, companies in this space should look to employ design-related rights to protect their software.

In this post, we will address how design patent, copyright, and trademark laws can be employed to provide protection for software-based designs.

Design Patents

While design patent protection in the United States has generally garnered more attention in the past decade than it had at any point in its history going back to the U.S. Supreme Court’s 19th Century decision in Gorham v. White, which defined the “Ordinary Observer” test for design patent infringement, no recent case or issue generated more attention than the landmark damages award in Apple v. Samsung, in which Apple, Inc. (“Apple”) was awarded $533 Million USD for infringement of three of its design patents by Samsung Electronics Co. Ltd. (“Samsung”).

In that case, Apple was awarded damages that were calculated based on the total profits that Samsung obtained for selling devices (i.e., smartphones) that infringed Apple’s three asserted design patents, one of which covered the design of the Graphical User Interface (“GUI”) used as the default home screen of the original iPhone. A cursory analysis of the jury’s damages calculations (image provided below at left) confirms that the highest damages were awarded against Samsung phones that infringed Apple’s GUI design patent (an image of which is provided below at right).

Repeating Apple’s success in asserting a GUI design patent to obtain hundreds of millions of dollars in damages may be difficult, but the successful assertion of Apple’s GUI design patent demonstrates that companies that make or distribute software products can look to design patent protection as a safeguard to protect against infringement.

GUI design patents can capture static, unmoving icons or display screens (i.e., those that can be shown with a single figure), or animated icons or displays (i.e, those that are shown moving or changing via some sequence of figures). Many well-known software companies have invested significant resources to protect both types of GUI displays, as shown in the examples below.

Static GUI Examples

Microsoft®

Samsung®

Google®

Sony®

Netflix®

Snapchat®

Uber®

Apple® (Animated GUI Example)