News & Resources

Success Stories

Quarles Protects SMART BALANCE trademark from Heinz Opposition

When our client, GFA Brands, wanted to expand use of its SMART BALANCE trademark to include frozen entrees, H.J. Heinz Co., which makes Weight Watchers "SMART ONES" frozen meals, opposed GFA Brands' registrations. After a full trial and oral arguments before the Trademark Trial and Appeal Board, the Board agreed with arguments presented by Quarles and held that the trademarks were not confusingly similar and dismissed the opposition. This decision is a decisive win for our client and allows them to register the SMART BALANCE trademark in its expanded product offering into frozen entrees.