Turning Trouble into Success
Quarles & Brady represented a client in an undercover news investigation of its product and sales claims. Critics questioned the veracity of the claims, prompting the media to engage in a consumer protection story that focused on the client and its product. The allegations were serious enough that a secondary investigation by state authorities was initiated when the story broke. We turned the investigation upside down by using the news investigation to put his clients in front of the camera, where they described how their product worked and the basis for their claims, in calm, rational terms. In doing so, the client not only silenced its critics and halted the investigations but actually turned the experience into a marketing opportunity, leading to positive exposure that money can’t buy!