Our Trademarks Team offers a wide range of services:
Brand Counseling and Portfolio Management. Identify, clear, and protect client brands in all markets of interest, domestically and internationally. Build distinctiveness and provide guidance on proper trademark use.
Advertising and Promotions. Review advertising, websites, social media initiatives, sweepstakes and promotional materials, and general marketing practices for legal and regulatory compliance. Structure promotional offers, discounts, rebates, coupons, and loyalty programs. Negotiate cobranding, sponsorship, agency-client, and promotion services agreements.
Enforcement and Litigation. Establish worldwide trademark and domain name policing programs. Litigate copyright and trademark infringement and unfair competition cases in federal and state courts across the country, in the United States Patent and Trademark Office. Also litigate these matters, in conjunction with our international network of attorneys, in foreign courts and before international trade organizations and administrative bodies.
Licensing and Due Diligence. Advise clients on licensing strategies and negotiate licenses and agreements for marketing and promotions. Our comprehensive understanding of, and sensitivity to, our clients’ brand strategies and business needs enable us to advise clients beyond the strict legal import of any license.
China-Related Services. Provide clients with strategies and recommendations for building a China trademark portfolio and protection program based on current and future business realities and objectives. Click here for more information.