Gregory T. Everts, Partner


Gregory T. Everts regularly handles complex commercial and regulatory matters, with a focus on Lanham Act false advertising litigation, consumer protection, government regulatory proceedings and civil penalty actions; and trademark, copyright, and trade secret disputes.

Greg is a former trial attorney with the U.S. Justice Department in Washington, D.C. He prosecuted white-collar fraud cases in federal courts throughout the United States, and served at the White House as Associate Counsel in the Office of the Vice President and as Special Counsel to the President's Crime Prevention Counsel. Before law school, he was a press secretary and legislative assistant to two members of the U.S. House of Representatives.

Greg's litigation experience includes trials, arbitrations, emergency TRO and injunction hearings, and administrative agency proceedings, including:

  • Counsel in defense of government investigations, regulatory proceedings, and securities, insurance, and consumer protection cases. He has handled matters involving a wide range of federal and state agencies, including the Federal Trade Commission, U.S. Consumer Product Safety Commission, Securities and Exchange Commission, Financial Industry Regulatory Authority, U.S. Department of Justice, Wisconsin Department of Justice, Wisconsin Department of Agriculture, Trade and Consumer Protection, Public Service Commission of Wisconsin, Wisconsin Department of Commerce, Wisconsin Department of Financial Institutions, and Office of the Commissioner of Insurance.
  • Counsel in lawsuits involving false advertising (Lanham Act and state law), unfair competition, trademark and copyright infringement, and right of publicity claims:
    • Reckitt Benckiser, Inc. v. Motomco Ltd., Case No. 10-CV-6228 (Southern District of New York). Defense of Lanham Act false advertising and state-law unfair competition claims brought by the maker of dCON®. Obtained preliminary and permanent injunctive relief on Motomco's false advertising counterclaims.
    • CAST Group of Companies, Inc. v. Electronic Theatre Controls, Inc., Case No. 08-CV-753 (Western District of Wisconsin). Defense of copyright infringement, breach of contract, and misrepresentation claims arising from software licensing arrangement.
    • AVID Identification Systems, Inc. v. Allflex USA, Inc. and Pethealth Services (USA), Inc., Case No. 04-C-0067 (Western District of Wisconsin). Defense of Lanham Act false advertising and unfair competition claims. Obtained summary judgment on client's counterclaims.
    • Leo Gallagher a/k/a "Gallagher" and Sold Out Shows, Inc. v. Ron Gallagher et al., Case No. 99-75657 (Eastern District of Michigan). Counsel for comedian-plaintiff in suit for trademark infringement, Lanham Act false advertising, unfair competition, and violation of right of publicity. Obtained preliminary injunction and settlement that included permanent injunctive relief.
    • Robert Moog v. Moog Music, Inc. and Don R. Martin, Case No. 4:98 CV 38 (Northern District of Florida). Counsel for the inventor-plaintiff in suit for trademark infringement, Lanham Act false advertising, unfair competition, and right of publicity. Case was settled at hearing on plaintiff's motion for preliminary injunction with full restoration of the client's rights to "Moog" trademarks and domain name.
  • Counsel in a breach of contract suit concerning construction work on the U.S. Capitol Visitors Center. Obtained a preliminary injunction, returning to the client a highly valuable contract and the opportunity to work on this historic project. Quarra Stone Company, LLC v. Manhattan Construction Co. et al, Case No. 03-1276 (Western District of Pennsylvania).
  • Counsel to major telecommunications provider in case challenging the Public Service Commission's universal service fund assessment methodology, obtaining a $2.4 million refund.
  • Counsel for securities investors who lost $1.6 million in a complex securities fraud scheme. Matter resolved with significant settlement in FINRA arbitration. Greg's securities experience includes both plaintiff's work and the defense of brokerage firms and securities representatives in FINRA arbitrations and lawsuits.
  • Greg regularly advises clients regarding consumer protection and deceptive trade practice rules in the State of Wisconsin, including rules relating to pricing and advertising, minimum markup, weights and measures, and scanner accuracy.

Legal Services

Education and Honors

  • University of Michigan Law School (J.D., cum laude, 1990)
    • Order of the Coif. Attorney General's Honor Program, U.S. Department of Justice (1990-1993). Michigan Law Review (Book Review Editor).
  • Princeton University (M.P.A., 1987)
    • Woodrow School of Public and International Affairs.

Bar Admissions

  • Wisconsin
  • District of Columbia (inactive)

Court Admissions

  • U.S. District Court, Eastern District of Wisconsin, 1990
  • U.S. District Court, Western District of Wisconsin, 1990
  • U.S. Court of Appeals, 7th Circuit, 1990

Professional and Civic Activities

  • Special Counsel to the President's Crime Prevention Counsel, Washington, D.C. (1995-1996)
  • Associate Counsel, Office of the Vice President, Washington, D.C. (1995)
  • Trial Attorney, Office of Consumer Litigation, U.S. Department of Justice, Washington, D.C. (1990-1997)
  • President, Western District of Wisconsin Bar Association (2007-2008); Member, Board of Governors (2002-2012); Chair, Court-Appointed Committee to Consider and Recommend Whether to Reappoint Stephen L. Crocker as U.S. Magistrate Judge (2007)
  • Member, Committee on Private Advertising Litigation (ABA/Antitrust Section/PAL), and Wisconsin Intellectual Property Law Association (WIPLA)
  • Member of the American Bar Association (Sections: Litigation, Intellectual Property, and Antitrust), State Bar of Wisconsin (Sections on Litigation, Intellectual Property, and Energy and Telecommunications Law), Dane County Bar Association
  • President, Madison Club Foundation (2008-2012), Member, Foundation Board of Directors (2004-present)
  • Member of the Board of Directors, Edgewood Condominium Association, Inc. (2011-present); Chair, Edgewood Campus School Committee on Campus Governance (2007-2011); Member, Edgewood Campus School Board of Trustees (2002-2008)
  • Member, Rotary Club of Downtown Madison

Professional Recognition

  • Listed in The Best Lawyers in America® 2016 (Litigation - Regulatory Enforcement (SEC, Telecom, Energy))
  • Fellow of the Wisconsin Law Foundation Class of 2013
  • Fellow of the American Bar Association
  •  Martindale-Hubbell AV® Peer Review Rated
  • Group Pro Bono Award, Seventh Circuit Bar Association (May 2011). Leader of litigation team representing two prisoners in successful challenge to the treatment of seriously mentally ill prisoners at the Waupun (Wisconsin) Correctional Institution
  • Special Citation, U.S. Food and Drug Commissioner (1997); Special Achievement Awards, U.S. Department of Justice (1992-1996)