IP Attorneys Xheneta Ademi, Grace Stewart and James Aquilina Write About Trademark Protection in the Metaverse for Intellectual Property & Technology Law Journal
Quarles attorneys Xheneta Ademi, Grace Stewart and James Aquilina, all members of the firm’s Intellectual Property Practice Group, wrote about the challenges and considerations related to the metaverse that are facing trademark owners in an article for the Intellectual Property & Technology Law Journal. Ademi and Aquilina are in the Washington, D.C., office and Stewart is in Madison.
In the article, they explain why brand owners should care about the metaverse, how to determine their metaverse participation level, how to engage and what all of this means for their trademark protection strategy. An excerpt from the article:
Brand owners know that enforcement against trademark infringement in the physical realm is costly and time consuming. But what they have yet to learn is that enforcement against trademark infringement in the virtual world presents even more obstacles, as the legal system is struggling to find ways to regulate these new forms of technology.
Thus, the decision whether to obtain brand protection for and actively participate in the metaverse in either an offensive or defensive posture is crucial if brand owners want to maintain goodwill and dominant presence in the marketplace.