Business Law Training: From Marketplace Chaos to Control: Strategic Brand Protection in the eCommerce Era
As online marketplaces expand, businesses face growing challenges that threaten brand integrity and consumer trust. This session will address four key disruptions impacting today’s marketplace:
- Unauthorized Parallel Imports – goods entering domestic markets from overseas
- Domestic Product Diversion – products intended for one marketplace or distribution channel being resold in another
- Counterfeits – unauthorized use of trademarks and the spread of fake goods
- Copycat Brands and Products – look-alike items designed to mislead consumers
We’ll share practical strategies that we employ to help brands mitigate these risks and maintain control in an increasingly complex eCommerce environment.
Continuing Legal Education:
This program is eligible for 1.0 hours of CLE credit in 60-minute states and 1.2 hours of CLE credit in 50-minute states. Credit hours are subject to each state’s approval and credit rounding rules. Quarles certifies that this activity is approved for California Participatory MCLE credits by the State Bar of California in the amount of up to 1.0 general credit. Quarles is a State Bar of California MCLE approved provider.
Updated CLE Attendance Verification Procedures:
We have updated procedures for tracking attendance for CLE credit. They include:
- You must be logged in, participating from your own device, and need to actively watch the entire webinar.
- Please watch for pop-up polls (with audio notification) that will appear at several random times during the webinar. You must click on the pop-up polls to verify your attendance.
- Regulators require attendance to be verified, and this procedure meets that requirement.
How to Request CLE Credit:
If you meet the participation requirements above, you will receive a personalized CLE affidavit from mcle‑quarles@americanbar.org within a few days of the webinar with instructions for receiving your Certificate of Attendance.
Once you complete the affidavit, you will be able to download your certificate(s) of attendance and they will be emailed to you from mcle‑quarles@americanbar.org.
Please add the email address mcle‑quarles@americanbar.org to your contacts or request that your IT Department add this address to their whitelist to avoid having your certificates of attendance caught in spam.
When Will I Get My Certificate of Attendance?
Generally, you will receive your certificate within a week of submitting your information to the ABA.
CLE Questions?
If you have questions about the certificate you received (or did not receive) for a program that occurs in April of 2024 or later, please contact the ABA at mcle‑quarles@americanbar.org.
If you have a question about a previous event or need to speak with the Quarles CLE team, please send us an email at QBCLETeam@quarles.com.
General Questions?
Please contact Lauren Klika and Alexa Curto, events@quarles.com.