Evolving Landscape
Seminar
NCSLA Annual Conference
| 2:35-3:35 p.m. Central
Hotel Monteleone
214 Royal Street
New Orleans, LA 70130
Brian Howie will be speaking at the annual NCSLA Conference on June 15. His presentation titled, "Evolving Landscape," will examine the rapidly changing dynamics between alcoholic and non-alcoholic beverage markets. It will also explore trends such as alcohol companies entering the non-alcoholic space and vice versa, traditional and emerging brand collaborations, and strategic considerations for product placement at retail. Other topics will include:
- Co-branding opportunities
- Trade practices
- Promotion strategies
- Slotting fees
- Distribution challenges
Events