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About Eric

Skilled and connected business and product manufacturing counsel

Eric Matzke is an experienced litigator who represents clients in state and federal courts throughout the United States. Advising clients across a variety of industries — including sports and entertainment, aviation and aerospace, heavy industrial manufacturing, consumer products, recreational and commercial pool products, automotive, commercial construction, food manufacturing, agriculture, high tech manufacturing and supply chain — he focuses on:

  • Product liability litigation
  • Sports, entertainment and media
  • Product risk management
  • Commercial litigation
  • Outside general counsel support
  • Contract negotiation 

In addition to his experience as a litigator, clients appreciate Eric’s role as a problem solver and sounding board invested in their long-term business success. He networks regularly and broadly, enabling him to be not only a trusted advisor but a connector, finding new and relevant resources to help clients grow their businesses. Eric works with stakeholders in the sports and entertainment space to negotiate agreements, make investments, accomplish business objectives, and gain visibility and access into early-stage technology developments and products.

Experience in Action

  • Representing clients in product liability lawsuits involving death and significant personal injury. Eric has defended manufacturers of motorcycles, heavy industrial machinery, mining equipment, cranes, recreational and commercial pool products, food products, aviation manufacturers and manufacturers of industrial valves, tanks and pressurized systems.
  • Working with an NFL franchise in a variety of fields, including preparation of special legislation, facility improvement and compliance, accident investigation and contract negotiation.
  • Preparing and deposing expert witnesses in a variety of technical fields, including mechanical engineering, product design, human factors, materials science, metallurgical and accident reconstruction experts.
  • Advising on strategies for risk management, making products safer and other issues related to product liability, such as product design and modification, field issues, retrofits and indemnity.
  • Advising on commercial disputes and negotiations, including supplier disputes, breach of contract, breach of warranty, breach of lease agreements and other commercial matters.


  • Represented a vehicle manufacturer in a $50 million product liability trial in Phoenix and secured a full defense verdict.
  • Represented a manufacturer in a $24 million product liability trial in California state court, resulting in a full defense verdict.

  • Defended one of the largest airports in the world in federal court against alleged constitutional rights violations, resulting in a full dismissal.
  • Represented a water tank manufacturer in a $12 million product liability trial in federal court in Louisiana, resulting in a defense verdict.
  • Assisted TitletownTech — a technology venture fund launched by Microsoft and the Green Bay Packers — in launching multiple funds totaling $95 million and serves as chief legal advisor to Titletown.
  • Advises a variety of manufacturers on commercial and supplier disputes.
  • Obtained a dismissal on behalf of a mining equipment manufacturer in a traumatic brain injury case involving a portable rock crushing plant.
  • Represented a manufacturer at a wrongful death trial involving a motorcycle helmet where the jury returned a defense verdict.
  • Obtained a dismissal on behalf of a pump manufacturer in a wrongful death action arising from the explosion of a vertical slurry pump.
  • Acts as national counsel representing manufacturers ranging from heavy industrial machinery to small consumer products and defends these manufacturers across the country in litigation.
  • Represented a pro bono client in a jury trial involving a 42 U.S.C. § 1983 claim arising from alleged First Amendment retaliation.

Professional Recognitions

  • Best Lawyers in America® (2024: Product Liability Litigation - Defendants)
  • Wisconsin Super Lawyers® "Rising Stars" (2013-2020: Personal Injury Defense: Products)

Professional & Civic Activities

  • DRI, member
  • International Association of Defense Counsel, member

News & Insights


Bar Admissions

Court Admissions

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