About Greg

Vigorous, effective, experienced trial counsel

Greg Everts draws on an extensive background in litigation, government and public policy to help clients resolve high-stakes business and regulatory disputes. A former trial attorney with the U.S. Department of Justice and legal counsel in the Office of the U.S. Vice President, Greg focuses on critical:

  • Business disputes
  • Class actions
  • Regulatory compliance and consumer fraud defense
  • Government investigations and qui tam actions
  • Trademark and copyright infringement actions

Clients know Greg as a forceful and effective advocate with judges, juries and mediators who is also able to speak knowledgeably and effectively with government regulators. He is a trusted advisor to public and private companies, family-held businesses, corporate executives and in-house counsel, and he has a strong track record of success in litigation, regulatory proceedings and client problem-solving.

Experience in Action

  • Representing clients in bench and jury trials and pre-trial court proceedings in state and federal courts, as well as in arbitration, mediation and settlement negotiations.
  • Defending consumer class actions, including Telephone Consumer Protection Act (TCPA) and fair debt collection cases.
  • Representing parties facing government investigations and licensing and enforcement actions, including subpoena response (criminal and civil), fast-track injunction and TRO hearings.
  • Advising on qui tam.
  • Advising on theft of trade secrets and covenants not to compete matters.
  • Advising on false advertising cases brought under the Lanham Act and other state and federal consumer fraud statutes.
  • Defending clients in consumer protection and deceptive trade practices actions, including cases involving pricing and minimum markup requirements, weights and measures, food and drug regulations, consumer product safety, insurance licensing and securities fraud.
  • Prosecuting and defending trademark and copyright infringement.


  • Successfully overturned the denial of a liquor license to a client by the City of Madison after a court found the city’s reasons for denying the license were invalid and arbitrary.
  • Resolved Telephone Consumer Protection Act (TCPA) class actions brought in Wisconsin and Illinois alleging our client sent advertising faxes without the recipients' prior express consent and without required opt-out language. Plaintiffs agreed to consolidate their claims and go to mediation. The case settled with a discounted payment and certification of the class, cutting off future suits.
  • Successfully ended landlord’s demand for $5.1 million in repairs when our client, the lessee, terminated a long-term lease, arguing that the landlord had no recoverable damages because the building was functionally obsolete.
  • Successfully obtained $2.4 million from the Wisconsin Public Service Commission for two major telecommunications providers in an administrative proceeding that challenged the WPSC's method for calculating Universal Service Fund assessments.

Professional Recognitions

  • Recognized as Best Lawyers® 2023 Madison Litigation - Regulatory Enforcement (SEC, Telecom, Energy)"Lawyer of the Year"
  • Best Lawyers in America® 2016-present - Litigation - Regulatory Enforcement (SEC, Telecom, Energy)
  • Best Trade Secrets Dispute Attorney, 2016 Intellectual Property Awards, Acquisition International
  • Group Pro Bono Award, Seventh Circuit Bar Association -- leader of a legal team representing two prisoners with serious mental illnesses in a lawsuit that successfully challenged conditions of solitary confinement at the Waupun (Wisconsin) Correctional Institution.
  • Martindale-Hubbell AV® Peer Review Rated
  • Life Fellow of the Wisconsin Law Foundation
  • Fellow of the American Bar Association

Professional & Civic Activities

  • Trial Attorney, U.S. Department of Justice (1990-1997)
    • Attorney General's Honor Program (1990-1993)
    • DOJ Special Achievement Awards (1992-1996)
    • Commissioner's Special Citation, U.S. Food and Drug Administration (1997)
    • Food and Drug Administration Group Award for the investigation of smuggled and unapproved drugs in the veal industry (1997)
  • Associate Counsel, Office of the Vice President & Special Counsel to the President's Crime Prevention Counsel (1995-1996)
  • President (2007-2008) and Board of Governors (2002-2012), Western District of Wisconsin Bar Association
  • Chair, Court-Appointed Committee to Consider and Recommend Whether to Reappoint Stephen L. Crocker as U.S. Magistrate Judge (2007)
  • Member, American Bar Association, State Bar of Wisconsin, Dane County Bar Association
  • Member, ABA Committees on Private Advertising Litigation and Consumer Protection
  • Founder and Director (2008-2018) and President (2012-2016), Madison Club Charitable Foundation
  • Director, Friends of the University of Wisconsin-Madison Arboretum (2015-2021)
  • Director, Edgewood Condominium Association, Inc. (2011-2014); Trustee, Edgewood Campus School (2002-2008); Chair, ECS Committee on Campus Governance (2007-2011)
  • Member, Criminal Penalties Study Committee, State of Wisconsin (1998-1999)
  • Member, Rotary Club of Downtown Madison (2002-Present)
  • University of Wisconsin Law School, adjunct instructor teaching advanced seminar on complex litigation and class action practice

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