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About Jack

Protect IP, commercialize it, drive revenue

Jack Cook develops sophisticated intellectual property (IP) strategies — including portfolio development, licensing and litigation — that drive revenue for large national and international businesses, research institutions and industry-leading startup companies. With a deep understanding of how to leverage the strengths and weaknesses of IP to further business objectives, he:

  • Develops and manages large patent portfolios.
  • Formulates and implements IP enforcement strategies, including patent licensing and litigation.
  • Assesses and implements defenses to allegations of IP infringement, including negotiations, litigation and administrative proceedings, such as inter partes reviews (IPR) and covered-business method (CBM) reviews.
  • Counsels clients on strategies for aligning their patent portfolios with business goals, carefully calibrating strategies to the business trajectory of each client.

An important aspect of the business-focused IP strategies that Jack develops with clients is licensing transactions — both in-licensing and out-licensing — together with enforcement and litigation defense.

Experience in Action

  • Developing complex IP portfolios for academic research institutions and other clients in a variety of industries, including consumer electronics and telecommunications, and advising clients regarding standards-setting bodies in those industries.
  • Counseling clients with IP strategies and portfolio development for complex technologies, such as consumer electronics and magnetic resonance imaging (MRI), among other medical imaging modalities and medical devices.
  • Advising clients related to the medical device and high-tech industries with large transactions driven by or involving IP assets, bringing his experience working extensively in these industries to counsel clients regarding licensing, joint ventures, acquisitions and divestitures, and litigation.


  • Worked with world-renowned research institution to build large portfolios of IP assets for licensing to a new company, to structure investment and entity formation agreements and to negotiate and close revenue-generating business and commercialization transactions.
  • Advised investment corporations on IP diligence over various rounds of investments across multiple industries.
  • Advised higher education organization to both develop IP aligned to an industry-specific strategy that yielded immediate commercial licenses and the creation of new companies to fill openings in the current commercial landscape.
  • Conducted IP due diligence for institutional investors, where investment was driven by IP.
  • Negotiated settlements, some including licenses, to avoid or end patent litigation in a variety of industries, from medical devices to consumer products to high tech.

Professional Recognitions

  • Chambers USA® (2022-present: Intellectual Property)
  • IAM Patent 1000 Wisconsin (2022, 2023)
  • Wisconsin Law Journal "Up and Coming Lawyer" (2012)
  • Wisconsin Super Lawyers® "Rising Stars" (2009, 2013-present: Intellectual Property)

Professional & Civic Activities

  • State Bar of Wisconsin, member
  • American Intellectual Property Law Association, member
  • Down Syndrome Association of Wisconsin, past board member, volunteer

News & Insights


Bar Admissions

Court Admissions

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