Xheneta Ademi

Trademark counsel with internal U.S. Patent and Trademark Office training

Xheneta Ademi helps companies protect, expand and enforce their brands in the United States and globally. She advises on every stage of trademark and copyright protection and enforcement, including clearance, filing and prosecution, portfolio management, enforcement, dispute resolution and litigation strategy. She also represents clients in trademark appeals, oppositions and cancellation proceedings before the U.S. Trademark Trial and Appeal Board (TTAB). Xheneta works with clients across a wide range of sectors, including:

• Consumer products
• Gaming
• Technology
• Entertainment and broadcasting
• Healthcare and medical devices

She regularly assists international businesses and their counsel in navigating U.S. trademark law and developing practical strategies for protecting and enforcing trademarks and brands in the U.S.

Before entering private practice, Xheneta served in various roles as a trademark attorney at the U.S. Patent and Trademark Office (USPTO), where she examined thousands of trademark applications, represented the USPTO in TTAB appeals and contributed to key initiatives such as the special handling of bad-faith filings.

Drawing on her experience both inside the USPTO and in private practice, Xheneta provides practical, business-focused guidance that helps companies secure, manage and enforce their trademark rights in the United States while avoiding common pitfalls that can delay registration or increase enforcement risks.

• Leverages her USPTO insider knowledge to manage trademark portfolios, solve complex trademark issues and provide strategic counseling to guide brand protection globally.  
• Litigates inter partes opposition and cancellation proceedings and ex parte appeals before the TTAB.
• Initiates special ex parte reexamination and expungement proceedings pursuant to the Trademark Modernization Act of 2020 before the USPTO on behalf of clients.
• Protects the commercial interests, goodwill and reputation of businesses against unfair competition practices, including false and misleading advertising.
• Investigates online trademark and copyright infringement and files take-down notices.