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About Dan

Entrepreneur-inspired franchise and distribution counsel 

Dan Janssen represents clients that sell products to customers through franchises, dealerships, and distribution and other sales channels. He is an ideal representative of franchise clients, as he himself is highly entrepreneurial, having built the firm’s franchise law practice from the ground up. Dan focuses on:

  • Franchise and distribution counseling
  • Franchise and distribution litigation
  • Complex commercial litigation

Dan’s primary goal is to help clients avoid problems before they arise, through sound business planning and distribution channel management. But he is always prepared to solve problems and, when litigation becomes necessary, he fights to win. He also looks, while litigating, for opportunities to show his clients how to avoid future disputes. Dan loves playing a role, large or small, in building strong businesses, and he takes great satisfaction in seeing clients develop and maintain healthy operations that feed families and create jobs.

Experience in Action

Franchise & Distribution Counseling

  • Representing clients in building, maintaining and consolidating distribution networks.
  • Guiding clients through market withdrawals and the rationalization of distributor networks.
  • Counseling foreign manufacturers on the creation and growth of distribution channels within the United States.
  • Advising on strategic and operational franchise issues such as pricing, advertising, warranties, terms and conditions of sale, disclosure and termination laws, the internet and the Uniform Commercial Code.

Franchise & Distribution Litigation

  • Advising on franchise litigation, serving as counsel in disputes involving the termination of distribution relationships.
  • Providing counsel throughout the litigation lifecycle, prosecuting and defending preliminary injunction motions and taking cases through trial to the appellate courts.

Commercial Litigation

  • Representing businesses in complex commercial litigation, including claims arising from breach of warranty and other Uniform Commercial Code issues, leases, trademark infringement, joint venture and partnership agreements, and cases generally involving breach of contract and other business-related torts.

Professional Recognitions

  • Best Lawyers in America® "Lawyer of the Year" (2013: Franchise Law)
  • Best Lawyers in America® (2010–present: Franchise Law)
  • Wisconsin Super Lawyers® "Rising Stars" (2007: Antitrust Litigation)

Professional & Civic Activities

  • American Bar Association, member
  • State Bar of Wisconsin, member
  • Milwaukee Bar Association, member

News & Insights


Bar Admissions

Court Admissions

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