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About Mark

Unparalleled success defending product liability cases

Mark Kircher is an experienced trial attorney who has tried more than 70 civil trials to verdict in 24 states. He represents and defends national and international manufacturing companies and acts as national counsel to some of the largest manufacturers in the country, advising them on complex product liability and toxic tort matters. Mark’s clients include manufacturers of:

  • Motor vehicles
  • Mechanical devices
  • Heavy industrial and construction equipment
  • Pool and spa pumps and filtration equipment

As a skillful and strategic litigator, Mark takes the time to fully understand every step of the product development process in order to help his clients identify potential issues and provide counsel on proactive risk avoidance measures. When matters do make their way into a courtroom, Mark focuses on defending not just the company, but the men and women who design and engineer the products.

Mark is a fellow of the American College of Trial Lawyers and the International Academy of Trial Lawyers.

Experience in Action

  • Advising on complex product liability matters involving allegations of design defect, manufacturing defect, product recalls and unusual harm.
  • Working with expert practitioners to learn the science and technology behind product design and manufacturing, including mechanical engineers, computer scientists, accident reconstructionists, biomechanics and other technical experts.
  • Securing successful trial outcomes by translating complex scientific and technology concepts and ideas into compelling arguments a jury will understand.
  • Serving as national counsel developing comprehensive product defense strategies and implementing them across jurisdictions throughout the U.S.
  • Advising on risk avoidance and risk management, leveraging knowledge of product development, manufacturing and distribution to minimize exposure.


  • Won defense verdicts in over 90% of the product liability cases he has tried, including defense verdicts in challenging venues such as East St. Louis, Ill.; the Philadelphia Court of Common Pleas; Mingo County, W. Va.; Galveston, Texas; and Cook County, Ill., among others.

Professional Recognitions

  • Best Lawyers in America® "Lawyer of the Year" (2018: Personal Injury Litigation - Defendants)
  • Wisconsin Super Lawyers® (2011, 2013-2017, 2019, 2021, 2023: Personal Injury Defense: Products)
  • Best Lawyers in America® (2003–present: Personal Injury Litigation – Defendants; Product Liability Litigation – Defendants)
  • Martindale-Hubbell® AV-Preeminent Peer Review Rated

Professional & Civic Activities

  • State Bar of Wisconsin, member
  • Milwaukee Bar Association, member
  • American Bar Association, member
  • Defense Research Institute, member
  • International Association of Defense Counsel, member
  • Product Liability Advisory Council, member
  • Marquette University Law School, assistant adjunct professor
  • Living One Day At A Time (support group for the parents of children with cancer), past president
  • International Academy of Trial Lawyers, fellow
  • American College of Trial Lawyers, fellow

News & Insights


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