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About Kristin

Proactive, aggressive and disciplined IP litigation counsel 

Kristin Noel is an experienced intellectual property (IP) trial lawyer. She has litigated IP rights for a variety of technologies, from telecommunications to stem cells, water fixtures to software, industrial machinery to drug targets. With extensive experience in high-stakes competitor disputes, and having tried cases to verdict, her practice includes:

  • Patent litigation
  • Trademark litigation
  • Lanham Act litigation
  • Trade secret litigation
  • Copyright litigation
  • Trade dress litigation

Kristin believes that front-end preparation dictates back-end results. Her team is proactive, aggressive and efficient. That discipline is one of the reasons Quarles has been called a “Litigation Powerhouse” by the BTI Consulting Group and is on BTI’s “Honor Roll” in the categories of “IP Litigation” and “Most Feared Litigation Firms.”

Kristin is a former national chair of the firm’s IP Litigation team.

Experience in Action

  • Litigating complex IP disputes, including patent, trademark, trade dress, trade secret and copyright disputes.


  • Lead liability trial counsel obtaining a $44.1 million and $5.4 million verdicts in two patent cases between telecom competitors.
  • Lead local counsel obtaining a $940 million jury verdict in a trade secrets case for a leading software company.
  • Lead trial counsel for pharmaceutical company obtaining freedom-to-operate verdict for a company’s $11 billion drug target.
  • Lead trial counsel for the world’s leading stem cell company, in a patent dispute with a licensor that claimed that the client’s core technology practiced dozens of its patent claims. Obtained a judgment that none of the client’s accused processes practices any of the asserted claims.
  • Lead trial counsel for a vaccine manufacturer in a contract dispute. Obtained a jury verdict of no liability against our client and a $1.9 million judgment on our client’s counterclaims.
  • Trial counsel for a major technology transfer institution in the enforcement of a patent license agreement with a pharmaceutical company. Obtained a jury verdict in favor of our client. Successfully argued appeal defending judgment and further obtaining an order that a judgment be entered, giving the client title to related IP.
  • Co-lead trial counsel successfully defending an injection mold manufacturer in a lawsuit involving a competitor’s claims of patent infringement and trade secret misappropriation claims.
  • Obtained dismissal with prejudice of patent lawsuit on 101 grounds for leading health care software company.
  • Obtained voluntary dismissal with prejudice, with no compensation paid, of patent action filed against major medical device company.
  • Obtained voluntary dismissal with prejudice, with no compensation paid, of patent action filed against leading electronic health record software company.
  • Obtained voluntary dismissal with prejudice, with no compensation paid, of copyright action filed against leading electronic health record software company.

Professional Recognitions

  • Best Lawyers in America® "Lawyer of the Year" (2021: Litigation - Intellectual Property)
  • Best Lawyers in America® (2018-present: Commercial Litigation, Litigation – Intellectual Property)
  • IAM Patent 1000 Wisconsin (2021, 2023, 2024: Litigation)
  • Wisconsin Super Lawyers® (2009-present: Intellectual Property Litigation)
  • In Business Magazine "40 Under 40" (2005)

Professional & Civic Activities

  • American Bar Association, member
  • State Bar of Wisconsin, member
  • Seventh Circuit Bar Association, member
  • American Intellectual Property Law Association, member
  • Western District of Wisconsin Bar Association, member
  • The Noel Compass Foundation, former board member
  • Nyumbani Village International Inc., former board member
  • Madison Symphony Orchestra, Symphony with a Twist Committee, former member
  • Leadership Greater Madison, former member

News & Insights


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