Jeff Peelen, Partner, Section Chair


Jeff Peelen is a multi-disciplinary attorney dedicated to helping clients by developing efficient processes and systematic solutions for addressing broad regulatory and legal challenges. 

Jeff is a past Chair of our firm's Public Finance group (a Midwestern powerhouse) and presently leads our firm's team focused on representing securities dealers. Jeff's emphasis is on serving as disclosure and underwriter's counsel to Municipal Securities Dealers Team — both for individual transactions of all sorts and across broad categories of transactions (e.g., all general obligations or municipal revenue obligations) for an underwriter in one or multiple states.

Jeff's team also provides regulatory advice and represents securities dealers of all sorts in investigations, enforcement actions, arbitrations and litigation. The team has a particular focus on representing brokerage firms in FINRA customer and industry disputes, having recently developed a FINRA arbitration platform and web portal to provide efficient, effective representation in FINRA arbitrations throughout the country.

Jeff is also the founder of our firm's Political Law group. Building on an interest dating back to his days as Editor in Chief of the Georgetown Law Journal, Jeff has developed a 50-state political law compliance program with a national reputation. Jeff helps large organizations, generally with broad political footprints, manage the compliance aspects of their State and federal government affairs programs.

Jeff holds and has held significant leadership positions within our firm, giving him a broad perspective and making him an excellent counselor, strategist and client relationship lawyer. 

Jeff serves on our firm's elected Executive Committee, and is one of two national Section Chairs. As Section Chair, Jeff works with our Firm Chair and Firm Managing Partner to manage the strategic direction and performance of half the firm's industry teams and practice groups (in Jeff's case, our transactional practices). Jeff also led our firm's lateral partner recruiting program for three years, helping drive our firm's growth strategy in the aftermath of the Great Recession.

Jeff is a technology enthusiast (with an undergraduate degree in mathematics and computer science) and brings great energy to his work — with clients he truly enjoys. Outside the firm, Jeff is the co-founder of SysSpark LLC, a technology innovation company that works with innovators to transform ideas into early stage software offerings. The son of an accomplished marathon runner, Jeff is also co-owner of Spire Fitness, an indoor cycling, rowing and strength studio located in Milwaukee's Third Ward. If you're brave, ask Jeff about his (not) patented "green juice" blend — which he claims is the secret to his modest training success.

Jeff lives in Franklin, Wisconsin, with his wife Roxanne and their three children: Jack, William and Madeline.

Legal Services

Education and Honors

  • Harvard Law School Executive Education (Leadership in Law Firms Program, 2016)
  • University of Notre Dame, Mendoza College of Business (Certificate of Executive Management, 2013)
  • Georgetown University Law Center (J.D., magna cum laude, 1998)
    • Editor in Chief, The Georgetown Law Journal (1997-98)
  • Marquette University (B.S., 1992)
    • Concentrations: Mathematics / Computer Science; English
    • Phi Beta Kappa

Bar Admissions

  • Wisconsin

Professional and Civic Activities

  • Quarles & Brady (Section Chair, Transactional Practices, 2015-present)
  • Quarles & Brady (Executive Committee, 2014-present)
  • United Way of Greater Milwaukee & Waukesha County (Board of Directors: 2018-2019)
  • Ward4 Milwaukee (Firm Coordinator)
  • SysSpark LLC (Co-Founder)
  • HubieFit LLC (Advisor)

Professional Recognition

  • Listed in The Best Lawyers in America┬« (2010-present: Public Finance / Political Law)